Rodeena currently consults as Social Media Director for New York Women in Communications, the premier organization for communications professionals in the New York Metropolitan area. Her social media strategy increased Twitter followers by 35% within the first year. She utilizes social media platforms such as Twitter to connect companies with consumers via the growing popularity of Twitter chats. Now in its 3rd year, Rodeena launched NYWICI’s first-ever bi-weekly Twitter chat, which connects women at every career stage with senior-level executives in the field of communications. Rodeena spearheads the social strategy for NYWICI's annual Matrix Awards, WiCi Awards, Student Career Conference and other events. Throughout the years, Rodeena has been called upon to write for NYWICI's website, and interview some of the most prominent women leaders. Interviews include: Dr. Irene Alexa Canady, the first African American neurosurgeon in the United States; Jonelle Procope, President & CEO, Apollo Theater, Dia Simms, President, Combs Enterprises, Kathy Ring, CEO, Starcom USA and other notable women in leadership.
Rodeena is Director of Communications at The Greater Allen A.M.E. Cathedral of New York; one of New York’s largest religious institutions with a membership that exceeds 15,000. She leads the team responsible for developing communication strategies that include web, marketing, social media and public relations. With her deep knowledge of social and digital marketing, she leveraged digital platforms to increase awareness and evolve the church’s digital presence. As a result, programs and events are streamed by thousands worldwide.
Rodeena is a member of Women's Leadership Institute (WLI), Westchester, and serves as the organization's Marketing Director. In this capacity, Rodeena is responsible for WLI's branding and marketing of its annual leadership conference.